Covetworthy

It’s no new news that President Obama and the First Lady were named to Vanity Fair’s International Best Dressed List. So let me step out on a little limb here. Miss Michelle deserved it. Him? Eh.

Lest you add me to his growing list of haters, I assure that I am not. I’m an early supporter, financial and otherwise. I stumped for him. A “Yes We Can”-uttering, clever-campaign-tshirts-buying, Change-We-Can-Believe-In-cotton-totebag-carrying devotee. I find his brand of leadership as refreshing as mint lemonade. I just can’t say that I find him particularly *well-dressed.*

Exhibit A.
His standard navy suit + white shirt + patriotically hued neckwear + flag pin uniform.
Me: Yawn.

Exhibit B.
His vacation look.
Me: No words, just brows furrowed in concern.

You can fill that big silence there with me shaking my head. If I had magic powers for one day, erasing the above image of him in those belted joints would damn near be my first order of business. (Do I spy a crease?!? Lord, help us all.)

You see, what VF failed to pinpoint is what really landed him on that list. There’s no je ne sais quoi about it – I know exactly what it is. In a word, it’s his swagger. His confidence, his comfort in his own skin, his ability to be all that and encourage others to do the same.

But isn’t there more to it than that? What makes swagger so covetworthy is how it manages to be exceedingly prevalent, yet it’s a rare find. It’s like this: the hot handbag of the moment is out there for anyone to carry, but not just anyone can carry it off. For Mr. Obama, he seemed to summon up every positive and powerful attribute within himself at just the precise moment in history. And he made it look effortless. That is swagger. More importantly, that’s swagger that matters.

So…how should we define it? Does everyone have it but many know not how to tap it? Starting in October, I’m launching a month-long series on the topic of swagger. I want to explore the following:

Defining the undefinable – what it is, and what it’s not
The main players with swagger: who’s got it, who’s getting it, whose is swag-gone for good
Why it matters so much and when it matters most
Can it be faked, boosted, bettered?

Lastly, I strive to develop a list of the top people, places, products and concepts with it. A SWAGGER HALL OF FAME, if you will. Your input on this is encouraged, for this list will not be just for me, but for all of us to reference, to enjoy, and from which to seek inspiration.

Who’s with me?
SWK xxoo